AcediaHQSample · fictional shop(954) 779-5798hi@acediahq.com

Hollis & Ray Plumbing

Growth planhollisrayplumbing.comSpringfieldScanned October 1, 2026

Operations gradeOperations grade F, on a scale from A (best) to F.ABCDFFOperations grade

Good at the work, quiet on the outside: calls roll to voicemail, the form sleeps through weekends, and nothing on the site shows or asks for a review.

$110,000–180,000

A year, modeled from your answers$9,130–15,000 a month

Skip to how to startOr just write to us

Three problems, three moves

Problems

  1. A customer who will not phone has nowhere to go, no texting, no chat, no booking form.

  2. No prices are shown anywhere, so the only way to learn what a job costs is to call.

  3. The site names eleven towns it serves but tells Google none of them, and no review is shown or asked for anywhere we looked.

Moves

  1. Put text and a real booking link on the site so an inquiry lands somewhere answered.

  2. Publish call-out and job pricing so a visitor can decide without phoning.

  3. Start a review ask after each paid job, and name the eleven towns in structured data Google can read.

Where customers leak out

Five stages between a stranger finding you and a booked customer. The hatched share of each column is where visitors drop out, measured on your live site.

Customer journey leak mapStage scores out of 100: found 80, visit 50, trust 30, contact 65, book 0.01Found20% leaks80/1001 leak02Visit50% leaks50/10003Trust70% leaks30/1001 leak04Contact35% leaks65/1001 leak05Book100% leaks0/1002 leaks · Biggest leak
Customer journey leak mapStage scores out of 100: found 80, visit 50, trust 30, contact 65, book 0.01Found801 leak02Visit5003Trust301 leak04Contact651 leak05Book02 leaks · Biggest leak

01Found

  • The areas page names eleven service towns, but the homepage carries no LocalBusiness structured data. Google has to guess where the shop works.

02Visit

No leak measured here.

03Trust

  • The site shows no opening hours, an emergency caller cannot tell whether anyone is on.

04Contact

  • There is no way to text the shop: no SMS link and no chat.

05Book

  • There is no booking option and no short request form.
  • No prices were found on the site.

You against local rivals

Six things a customer notices before they call, scored 0–100 from the same checks run on every site.

You against local rivalsHollis & Ray Plumbing against Ozark Rooter, Drain Pros 417 on booking, messaging, prices, mobile speed, trust and freshness.BOOKINGMESSAGINGPRICESMOBILE SPEEDTRUSTFRESHNESS50100You · Hollis & Ray Plum…Ozark RooterDrain Pros 417
You against local rivalsHollis & Ray Plumbing against Ozark Rooter, Drain Pros 417 on booking, messaging, prices, mobile speed, trust and freshness.BOOKINGMESSAGINGPRICESMOBILESPEEDTRUSTFRESHNESS50100You · Hollis & Ray…Ozark RooterDrain Pros 417
All fourteen checks, per business
CheckYouhollisrayplumbing.comOzark Rooterozarkrooter.comDrain Pros 417drainpros417.com
Tap-to-call phonePassesPassesPasses
Text or chat linkFailsPassesFails
Online booking or short formFailsPassesPasses
Prices on the siteFailsFailsFails
Mobile speed 50+FailsPassesPasses
Secure connectionPassesPassesPasses
Address and hoursFailsPassesFails
Business structured dataFailsFailsPasses
Recently updatedFailsPassesPasses
Visitor analyticsFailsFailsFails
No exposed filesPassesPassesPasses
Live social profilePassesPassesFails
Findability basicsPassesPassesPasses
No lookalike domainFailsPassesFails
Search visibility · US-wide · DataForSEO estimate
Est. organic visits / mo3202,400900
Ranking keywords48310120

Where you stand

Digital maturity out of 100: ten points for each of the ten basics a customer can use. You score 30; the leader, Ozark Rooter, scores 70.

Digital maturity positionHollis & Ray Plumbing scores 30 of 100 on digital maturity.Digital maturity050100ManualFully digitalDrain Pros 41750Ozark Rooter70You · Hollis & Ray Plumbing3040 pts behind the leader
Digital maturity positionHollis & Ray Plumbing scores 30 of 100 on digital maturity.Digital maturity050100ManualFully digitalDrain Pros 41750Ozark Rooter70You · Hollis & Ray…3040 pts behind the leader

Market and demand

Google search demand as estimated by DataForSEO, then claims we found on a live public page and matched word for word. Each links to its source.

Verified market figures. Numeric market facts from public sources, compared within the same unit.

Counts

  1. Roughly 1,900 searches a month for 'emergency plumber' in the metro.

    1,900

  • Three in four local searchers on a phone visit a business within a day, the channel the shop is missing.
  • Emergency call-outs run $150–$450 before parts, every unanswered evening call is priced work.
  • Demand peaks in January and midsummer; the quiet weeks are when the asking and booking get built.

What we found on your site

Every problem our crawler confirmed on your pages, most serious first, with the evidence page and the fix.

Critical1 finding

  1. There is no booking option and no short request form, a visitor ready to book still has to phone.

    Fix
    The fix, one recurring chore taken on

High4 findings

  1. There is no way to text the shop, no SMS link and no chat, so a customer who will not call has nowhere to go.

    Fix
    The fix, one recurring chore taken on

  2. No prices are shown anywhere we looked; the only way to learn what a job costs is to call.

    Fix
    The one page, rebuilt

  3. Nothing about reviews appears anywhere we looked, either nobody is asking, or the ones earned sit where no customer sees them.

    Fix
    The desk, the chore run every month

  4. The areas page names eleven service towns, but the homepage carries no LocalBusiness structured data. Google has to guess where the shop works.

    Fix
    The one page, rebuilt

Medium1 finding

  1. The site shows no opening hours, an emergency caller cannot tell whether anyone is on.

    Fix
    The basics, set up

Low1 finding

  1. No visitor analytics were found; nothing counts who came or where they went.

    Fix
    The basics, set up

What the leaks cost

Staff hours lost to the problems you named, priced at typical US trade wages. A range, never a promise.

Monthly loss by categoryModeled monthly loss: $9,130–15,000.Per month, modeled$0$5K$10K$15K$20KLead intake$4,260–7,300Quotes and pricing$3,700–5,700Operations and reporting$1,180–2,020Repeated questionsNot in your answersTotal$9,130–15,000
Monthly loss by categoryModeled monthly loss: $9,130–15,000.Lead intake$4,260–7,300Quotes and pricing$3,700–5,700Operations and reporting$1,180–2,020Repeated questionsNot in your answersTotal$9,130–15,000$0$20KPer month, modeled

$110,000–180,000 a year

Built from your answers

Team
2–10 people
Staff cost
$35–60 an hourUS median trade wage
Average ticket
$450
Lost jobs a month
Not given

Three ways forward

Three routes through the same findings. Pick one: the roadmap and targets below follow your choice.

Effort against impactThe three avenues placed by effort and impact; bubble size is risk.Quick winsLowEffortHighImpactLowHigh123Fix what leaksLow riskRecommendedGrow what worksMedium riskMake a bold moveHigh risk
Effort against impactThe three avenues placed by effort and impact; bubble size is risk.Quick winsLowEffortHighImpactLowHigh1231Fix what leaksLow riskRecommended2Grow what worksMedium risk3Make a bold moveHigh risk
Recommended

Fix the phones first

Investment
$2,500+ $997 a month
Upside, a year
$26,100–67,000
Time to result
2–4 weeks
What it involves
Text-back and online booking on the existing site, plus the review ask sent after each paid job.
Risks
New channels still need someone watching them; an unanswered chat is worse than no chat.
Before you start
This part wasn’t written in this run, the verified facts it rests on are all here.

Be findable where the calls start

Investment
from $3,000
Upside, a year
$26,100–67,000
Time to result
1–3 months
What it involves
Structured data naming the eleven real service towns, a prices page, and analytics so the numbers are counted.
Risks
Publishing prices invites comparison; the answer is pricing you would say out loud anyway.
Before you start
The intake fix has to hold, new visibility pointed at a dead inbox buys nothing.

Own the emergency search

Investment
from $1,500+ $450 a month
Upside, a year
Not modeled: depends on the new segment.Market figures we verified
  • Emergency plumbing call-outs run about $150 to $450 in most US metros.
  • Median plumber pay was about $61,550 in 2024, a booked-out helper costs real money to replace.
Time to result
3–6 months
What it involves
An emergency-service landing page and paid placement on the searches that cannot wait for a callback.
Risks
Ads pointed at unanswered phones burn money, this only works once intake is fixed.
Before you start
Fix avenue live: someone answering what the ads generate.

The next 90 days

Week by week for thirteen weeks. Outlined bars are yours; solid bars are work we do.

Plan shown

Plan shown: Fix the phones first

90-day roadmap3 steps over 13 weeks.YouAcediaHeight = effortImpact12345678910111213Week30 days60 days90 daysAnswer forms, texts and calls on theshop numberThe fix, one recurring chore taken onSend a review ask after every paid jobThe desk, the chore run every monthRun the desk every month after thatThe desk, the chore run every month
90-day roadmap3 steps over 13 weeks.YouAcediaHeight = effortImpact1234567891011121330 days60 days90 daysAnswer forms, texts and calls on the shop numberThe fix, one recurring chore taken onSend a review ask after every paid jobThe desk, the chore run every monthRun the desk every month after thatThe desk, the chore run every month
  1. Weeks 1–2Answer forms, texts and calls on the shop numberAcedia
  2. Weeks 2–3Send a review ask after every paid jobAcedia
  3. Weeks 3–13Run the desk every month after thatAcedia

How you will know it works

The numbers to watch, where they stand today and where they should be in 90 days.

Plan shown
Monthly loss over 13 weeksDoing nothing holds the monthly loss at $12,100; with this plan it falls to $8,390 by week 13.Monthly loss$0$5K$10K$15K12345678910111213WeekDoing nothing$12,100With this plan$8,390$2,170–5,590back every month by week 13
Monthly loss over 13 weeksDoing nothing holds the monthly loss at $12,100; with this plan it falls to $8,390 by week 13.Monthly loss$0$5K$10K$15K1471013WeekDoing nothingWith this plan$2,170–5,590back every month by week 13
MeasureNowIn 90 days
Inquiries answeredForm only; calls roll to voicemailEvery inquiry answered inside five minutes
Review asks going outNone, nothing on the site shows or asks for oneA review ask after every paid job
Bookings that start onlineZero, no way to book or textEight to twelve a month

Start with “Fix the phones first”

Send us this plan. We reply with a start date and a fixed quote.

What we would build The fix, one recurring chore taken on, The desk, the chore run every month

Email us about this planCall the desk: (954) 779-5798